Talking Cold Chain Shop with Kooler Farms

Feb 10th 2022

3 min read

Talking Cold Chain Shop with Kooler Farms

Please join us in welcoming Kooler Farms to The People’s Network! Based out of Florida with an east coast focus, Kooler Farms understands the importance and complexities of cold storage in the last mile supply chain for items like food and pharmaceuticals.

Helium spoke with Founder Donovan Mackey about all things Kooler Farms, the challenges it solves, and how it’s putting The People’s Network to work as our newest user in the ecosystem. Read on for the full interview.

What was the inspiration behind Kooler Farms?

I worked in cold storage industrial real estate for a long time and really saw the need for better cold storage options, especially for smaller businesses. My initial goal was to repurpose undervalued properties for last-mile cold chain fulfillment, but I soon realized that making a cooler box “Smart” was more of a challenge. In the end, Kooler Farms was created to help businesses keep products at a consistent temperature for prolonged periods.

It’s good to know our ice cream isn’t melting on the way to the store. What else does Kooler Farms do really well besides keeping products at a consistent temperature?

Everything that we do is centered on delivering best-in-class B2B cold storage while also providing accessibility, flexibility, and risk mitigation to smaller businesses that were previously pushed out by high costs, limited availability, and rigid timelines.

That vision is why we created the Early Warning System (“EWS”) using sensors. Our users are ultimately able to confirm the validity of temperature and access through a mobile notification to reduce product risks and environmental claims.

Cold storage that’s not an eyesore

That’s a lot of value! Besides supporting a great company in the ecosystem, why should people care about cold chain storage from Kooler Farms?

People buy products affected by cold chain storage constantly. Besides ensuring that your frozen pizza stays frozen, it also ensures the safety and quality of perishables like vaccines and product ingredients. Without cold chain storage, products suffer from discoloration, microbial growth, and degradation that can do a lot of harm.

For brands, Kooler Farms is vital because we solve the last mile challenge, which refers to the final stages of product deliveries. SMART cold chain storage on The People’s Network also ensures that no product is lost in distribution, promotes market expansion, and increases revenue by cutting logistical costs. Plus, Kooler Farms allows clients to maintain brand identity throughout the delivery and storage process with storage units that aren’t an eye-sore for local communities.

An inside rendering of a Kooler Farms storage unit

Why did you choose Helium to help deliver all of these benefits?

When we were first making the Early Warning System and SMART cold chain storage a reality, we had numerous starts with traditional high-cost product developers. It wasn’t until I was introduced to Helium that I finally saw my vision materialize. Today we’ve deployed ten devices with Helium along with three Hotspots and plan to expand those numbers in 2022 and beyond.

To do so, we will be working with customers like local grocery stores, cold storage units used by food grade operators, restaurant chains, pharmaceuticals, education facilities, medical facilities, material manufacturers, and more. In other words, we’re going to be very busy!

With a future app release for greater data visibility, Kooler Farms is paving the way for smart storage on The People’s Network. To learn more and ask Donovan your burning questions on cold chain yourself, register for The Uplink with Kooler Farms on March 1st at 12 pm PT.

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